Cartier watches were
some of the first wristwatches for men in the early 1900’s but today it is not
always the first brand that comes to mind when you are looking to buy a
wristwatch. Cartier Santos models were
popular amongst drug barons in South America in the 1970’s and 1980’s as well
as Hollywood movie stars, especially the gold/steel combination.
Cartier is trying to
close the gap between itself and other big-name watch manufacturers by
producing and selling watches that have in-house movements are in a competitive
price range. In 2010 Cartier introduced
its first ever watch caliber and it was designed to target the men’s sports
market. It is equipped with an automatic
mechanical movement and this was crafted in house at the La Chaux-de-Fonds
workshop in Switzerland. With the
Calibre de Cartier series, Cartier is catering for those men who love the
aesthetics of a watch as well as the mechanical movements. For a long time Cartier watches were all
about the design and although the Calibre de Cartier does not stand out from
the crowd it is in fact a very good watch.
Many people do not
know that Cartier has a separate haute horlogerie collection that has some
absolutely stunning timepieces and mechanical movements. The collection is called Cartier Collection
Privee Paris and this collection falls into the same category as other popular
high-end watch manufacturers. Cartier
remains a luxury brand and they continue to put a lot of effort into designing
products that will be stylish for many years to come.
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