Cartier watches were some of the first wristwatches for men in the early 1900’s but today it is not always the first brand that comes to mind when you are looking to buy a wristwatch. Cartier Santos models were popular amongst drug barons in South America in the 1970’s and 1980’s as well as Hollywood movie stars, especially the gold/steel combination.
Cartier is trying to close the gap between itself and other big-name watch manufacturers by producing and selling watches that have in-house movements are in a competitive price range. In 2010 Cartier introduced its first ever watch caliber and it was designed to target the men’s sports market. It is equipped with an automatic mechanical movement and this was crafted in house at the La Chaux-de-Fonds workshop in Switzerland. With the Calibre de Cartier series, Cartier is catering for those men who love the aesthetics of a watch as well as the mechanical movements. For a long time Cartier watches were all about the design and although the Calibre de Cartier does not stand out from the crowd it is in fact a very good watch.
Many people do not know that Cartier has a separate haute horlogerie collection that has some absolutely stunning timepieces and mechanical movements. The collection is called Cartier Collection Privee Paris and this collection falls into the same category as other popular high-end watch manufacturers. Cartier remains a luxury brand and they continue to put a lot of effort into designing products that will be stylish for many years to come.